#1 CONVERT WARM AUDIENCE INTO CUSTOMERS
There is a gap between the approach to the cold and warm audiences that you can have. It is a perfect way to boost sales by using Instagram shopping features and advertising it to a warm audience. First of all, note that actually sharing organic shopping posts and stories to your fans on Instagram means you are introducing them to individuals who are already interested in your brand and goods. On Instagram, they have chosen to follow you, and they have interacted with you, either by liking or commenting on your stories. Use it now as the basis for the next promotional campaign and target a warm audience explicitly to boost your sales.
#2 INVEST YOUR TIME INTO INSTAGRAM STORIES
Every day, over 500 million accounts are tapped globally via Tales. People like them, which is why they watch them. Before the feed post shows up on their phone, there is a great chance people will see your stories. Therefore, make sure that you share a few Instagram stories every day and do not forget to include shopping features in them.
On the Explore tab, Instagram also has a special section with subject channels. This allows you to browse content, such as sports, fashion, travel, music, and more, based on your personal interests. The shop channel enables individuals to find product-related posts from the brands they follow and brands they think Instagram would like. This gives you a window of opportunity to meet several new potential followers.
Remember that you don’t need to have more than 10k followers or be checked to use it for using Instagram Stories’ shoppable stickers on Instagram Stories. This means that you can be a small e-commerce brand and still have all the advantages of this feature, so it would be a shame not to include it in your business plan for Instagram.
#3 INSTAGRAM SHOPPING VIDEO CONTENT
We have already written about the strength of social media video content and why you should use it. Even, I think it’s worth noting once again that video gives you a lot of advantages a photo doesn’t have. You can show your product in motion or how it looks in real-life scenarios with real-life individuals by sharing video content on your feed posts or Instagram stories. Not to mention, people will perceive better their size, mass, colour, and other characteristics if they see it in action.
Instagram makes it possible for you to tag items in images, and it is up to you to incorporate and implement it into your Instagram business plan. Based upon the analysis, evaluate and optimize. If you find you have more conversions, then continue with that kind of content from picture posts or carousels.