Tips for creating shopping posts on Instagram that convert into sales

Instagram is continuously looking for ways to enhance the way individuals shop on the app.

And while Instagram product tags and shoppable stickers are huge brand assets, shoppable feeds can help bridge the gap between product discovery and purchase (as well as the Explore page’s shopping channel, the new “checkout” feature)!

Creating great shopping Instagram posts that appeal to your audience and show off your products is more important than ever. And we’ve rounded up 8 of the best tips for creating great shopping posts to help you do just that!

Tip #1: Make sure your shopping posts are in line with your general esthetic of Instagram

You’ve probably worked hard to create an Instagram aesthetic that reflects your brand style across all your posts and looks curated and cohesive. So, with a shopping post that stands out against the others, don’t disrupt that gorgeous flow!

Tip #2: Build a Look book with Carousel Posts using Photoshoot Images.

Did you know that in a carousel post with ten pictures, you can tag up to 20 products?

That’s a big chance to show your pictures from a recent product shoot.

A carousel post for a new collection or special campaign launch will serve as a look book. So, don’t worry about playing with a carousel post and labelling all your stuff.

Tip #3: Double check, connect to all your shopping tags, go to the correct items.

This may seem like an easy tip, but particularly if you were looking to make an immediate purchase, there’s nothing more frustrating than a broken link.

Instagram shopping tags are all about helping people shop quicker and without hassle, so it can make a real difference to your audience’s experience and your company sales to spend time auditing all your links and checking the post once it’s life!

Tip #4: Space Out Multiple Products Tags in One Image

Remember the space on your phone screen is small, even if you’re viewing an Instagram story.

So, if you’re tagging more than one product in a single image post (you can tag up to 5), make sure they’re evenly spaced out, so they don’t overlap and obstruct the information on the tag!

If you’re struggling to fit in product tags to your post easily, remember less is more! You can always tag the other items in another post further down the line, or make a carousel post!

Tip #5: Your Instagram shopping post also pays attention to the Instagram algorithm, so you want to make sure you are optimizing them.

One way to ensure that your post is ‘searchable’ on the Explore page or appear in the new Channel of Shopping includes descriptive hashtags. Plus, a consumer can also follow a hashtag, so there’s an even greater chance for the right people to discover your goods.

If you use hashtags successfully on your Instagram shopping posts, as more people find and obey your orders, you will soon see an uptick in interaction and conversions.

Tip #6: Try out user-generated content for great posts from shopping

Why not use them as shoppable posts if you have any UGC content that your followers shared that features your products?

User-generated content (or UGC) is a perfect way to show off your brand while allowing consumers to be your products’ spokespeople!

Just make sure you’re legally reposting another user’s content before you share it to your feed. We have a whole blog post on how to repost user-generated content on Instagram to help you legally!

Tip #7: Spread your purchasable posts around your grid

We know how exciting it can be to have a new feature for Instagram, and that excitement can often turn into over-use of that feature!

It’s easier to phase them in and spread your Instagram shopping posts around your feed and stories in the case of shoppable posts.

This way, the followers and audience won’t feel like they’re hit with a selling pitch, and they can incorporate the shoppable tags.

Tip #8: To show your product, in reality, use Instagram Stories Videos to

Want to demo your product in real-time or show it off?

Videos from Instagram Stories are a perfect way to incorporate shopping stickers into your product posts and show what your product does or looks like IRL!

Especially good for brands of clothes, jewelry, or anything that can be styled personally. It’s a fun and simple way to catch your item from all angles and give your followers a sneak preview at what it will be until they buy it for them!