Creating an effective company logo is far more difficult than one would think. It is not as simple as making a good drawing of a symbol then calling it a logo. There is a lot of things that comes into play before you come up with a memorable logo like McDonalds “M” or Nike’s “Check” logo.

The problem is that creating a logo can be very subjective. What looks good to one person might not be to another. The key is to know that you can’t please everybody and you just have to come up with the most effective logo and that no logo you will come up with will ever be perfect.

To arrive at that effective company logo your company needs, here are some tips that you can follow:

Use a professional

Attempting to create a logo on your own may lead to more harm than good. And for what? To save a few dollars? Getting a professional designer may require some spending but what you are paying for is the training and expertise of that person. A professional can explain to you things like design flaws, effective color schemes, the right font, and other stuff that an untrained person may not be looking at. It is an investment but if it at least veers you away from a possibly offensive logo, then it has been worth it.

Know your Brand and your Demographics

Before you come up with a logo, you have to consider your own brand first. What are your company’s goals? What are the values you want associated with your brand? After that, you have to also consider your market. Who are the people you want buying your product or service? Your logo should represent who you are as a brand and should appeal to your current and potential customers.

Go for timeless instead of trendy

Following current trends may be the easy way but its effectiveness might be limited until the trend lasts. Go for a logo that you think is timeless and will never go out of style. If you achieve this, it will save you more money down the road because you would not have to go through a drastic rebranding campaign just to create another logo in the future.

Test it

Before taking your company logo live conduct a series of tests first to get some initial feedback and reviews. This will give you an idea if you need to make improvements or changes, create a completely new logo, or start launching your current logo.

Your logo is usually the first contact of customers to your brand. Make sure that your logo will make a good impression.