If you are a professional looking for work, you send in a resume. But if you are an entrepreneur looking to introduce your business, a resume does not seem like an appropriate approach. After all, the resume gives possible employers an overview of an individual and not of an organization.
What you want is something that would provide possible business partners, clients, or investors a short but concise summary of what you are as a company and what you can provide.
For this purpose, instead of a resume, what you need is a business bio. But how do you construct an effective business bio? Here are some tips.
Start off with an overview statement.
Before getting to the nitty gritty of your business, you have to give the reader a short glimpse of who you are as a company. Your first paragraph should be about who you are as a company in a macro level. Give them a general description of the products or service your company offers together, your capability in producing such products or services, and the length at which you have been doing so.
Establish your expertise
After the introduction, you want to prove that your credibility and prove that you are capable of delivering what you promise. Cite major clients that you have worked with. This will show that you have successfully delivered for others in the past. You can also cite media outlets that featured your company. This shows that your business is widely recognized for its expertise.
Highlight your accomplishments
Aside from establishing your credibility, you also want to showcase that you are the best choice. To do this, you want to highlight your past successes. Review your credentials and pick the projects that gave you the most success and the most positive feedback. These are the things that you want to show off in your business bio. This goes with your media features as well. Pick the more popular media bodies that recognized you to focus on. People would care more about something they are familiar with compared to your media mention from a local magazine that no one has ever heard of.
Short for Keep It Short and Simple. You do not want to be sending out multiple page business bios. Busy people will not have the time to read 2-3 pages of self gratifying drivel that could be compared to a boring romance novel. What they want is something short, simple, and direct to the point. No need for heavy words and jargons. In fact, you should stay away from those too. Instead of impressing the reader with your vocabulary, you will just end up confusing them. My tip is to keep it at one page at 2-3 paragraphs. That should be enough to cover all bases.