By Stephen Nicholson
Connecting with your target audience is something that can drive business success, regardless of the resources you have for spreading your message. Strong businesses are built on strong foundations, so aligning your business with your personal values will generate interest while keeping you motivated to move forward in the long run.
Many great success stories are ideas or products that started out as a solution to a personal obstacle. I was recently talking with fellow member Jason Keefer about how he was able to turn his pandemic-caused problem into a business solution. He has a great story created by his unique situation. Human beings can be oddly similar despite our cultural differences and life experiences, providing opportunities for us to connect with one another. We don’t need to have a similar background to understand each other, so embrace those differences! Authenticity is a priceless trait, generating continued benefits.
Member Spotlight: Adam Laarsen w/ Laarsen & Associates
Adam creates an environment of openness and trust with the people he interacts with, and his genuine love for supporting others is apparent in his Facebook Live Interview. Honesty and integrity are two personal values that Adam brings to the table with Laarsen & Associates. His mission is to guide, facilitate, and nurture growth for his clients. He adds a personal touch of honesty, bringing ease to a complicated task of managing your taxes and accounting. It’s always great to have Adam as a part of the community, but especially now that it’s tax season! Find him in the directory and give him a call for a free consultation
“Be honest… not only with your clients but with yourself.”— Adam Laarsen
Bonus Member Spotlight: Oriole Crumbley w/ Peak One Painters
Oriole’s passion for painting is clear in some of the homes he has transformed on his projects. He displays true authenticity in his Facebook Live Interview with some of his own artwork in the background.
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