Reviews has always been a part of business success. If people say positive things about your company, it will build up your credibility and chances are, more people will patronize your product or service. But with how dependent people are to the Internet, the importance of reviews has become even bigger.
With information readily available to people at the tip of their fingers, companies with great reviews especially on Google and Yelp, will always have the advantage over their competition. As a result, there are companies who resort to questionable practices like buying reviews or creating multiple accounts to write positive reviews for their companies.
However, the best reviews are always those that are genuine. Besides, there are things you can do to increase your own positive reviews on Google and Yelp. Here are some:
The best way to get people to write reviews about your company is to ask them directly. It is one question so it should not be too hard on you or your staff to ask, and it should not be too annoying for the customer. The worst that could happen is they say no, which would have been the same result if you did not ask in the first place. But what if they say yes? You get a genuine positive review just for asking.
So next time someone tells you something positive about your company (via email, phone, or personal conversation) ask them if they can go to Yelp or Google to write a review.
Make it easy
The problem with leaving reviews is that the customer has to go through a lot of trouble just to leave a positive review. They have to search your Google profile or Yelp account before they can leave a review. You can make it easier by linking your Google Profile and Yelp account on your website, email blasts, and other customer communications.
Include it in your processes
If you make “asking for reviews” a part of your business processes, then it is more likely to increase the number of your reviews. You can instruct your staff to include it on their spiel after serving a happy customer. You can also include it on the last part of your check-out process if you have an e-commerce site. As said on the first tip, the important thing is that you have to ask.
Offer a great product or service and great customer service
None of the tips above will matter if your customers do not have a great experience dealing with your company. If you have a great product or service and you take care of your customers the way they should be treated then the positive reviews should follow.