Competition is fierce in the web. Your website while pretty and engaging will not do any good if you are buried in the rankings of search engines like Yahoo, Bing, and most of all, Google. After all, if you are listed in the 60s to 100s of Google results, chances are that no one will be able to see your website.
Internet users rarely go to the 2nd or 3rd page of search engine results, much less the 10th or 20th. Data also shows that websites on the first page gets the most traffic from search engine users.
The goal is to reach the first page and rank in the top 5. To do that, you have to optimize your pages.
Here’s a short guide:
On-page SEO Strategies
These are actions that you take within the website or webpage itself. The most basic steps in on-page optimizing is to optimize your metas. Make sure that your meta title is keyword centric but still makes sense. The description, though not important in rankings, can help in conversion so make sure that it is highly descriptive and unique.
Next, make sure that your H1s and H2 headers feature your primary keywords. Support those headers with strong and high-quality content.
Last, use alt text to add the primary keyword on your images.
User Experience Strategies
Each page should have an intuitive navigation to make it easy to use. Use a strong header to attract customers. The goal is to keep the customer in the page so you should have strong content as well. Add a click-to-call button at the end to make it easier for the visitor to perform your desired action.
Make sure that you use the appropriate keywords for each webpage of your website. You can use Google’s keyword planner to research the appropriate keywords and see their Monthly Search Volume (MSV). The MSV is the average number of people using those keywords in Google.
Link Building Strategies
First is internal linking. Make sure that the linking of your internal pages are on point. Search engines do not like broken links that point to nowhere. A good internal linking system not only makes it easy for search engines to crawl but also makes it easier for users to navigate your website.
External links, meanwhile, refers to links from outside your website. Google has cracked down on spammy link building so be careful. If you are not sure then it might be better to skip this step. If you are going to proceed, the key is to choose only reputable websites that are related to your own.