Just think about it, you never know who you will meet in an elevator. It might be your next big client or your next big investor. You don’t want to be caught stammering in front of the person who can make or break your business. That is why you should have a solid elevator pitch prepared that you can present in a pinch.
The problem is that unless you get invited to join the person you are pitching to, your elevator pitch would be limited to the time that you are, well, in the elevator. Once the door opens and your target person steps out, you should have already been able to deliver the gist of your pitch by then.
But because of the surprise and the suddenness of the situation, few are actually equipped to take advantage of the situation. That is why you should have a solid elevator pitch prepared that you can present in a pinch.
Always have a prepared elevator pitch when you step out of your home or office. To help you come up with an effective elevator pitch, here are some tips:
Make it short and simple
As said above, you have a very limited time to give your pitch so you probably have about a minute or 2 inutes max to present your case. You do not want to be wasting those precious time prepping your pitch. You want to go direct to the point with the simplest words to explain your case. Do not use heavy words and jargons. Instead of impressing the target, you might just end up trying to explain certain terms that you used which he or she did not understand.
Present a problem and a unique solution
Aside from a brief overview of your company, your pitch should include a problem that is relatable to the target. Given that problem, you can present your product or service as the solution to that problem. Explain the benefits of your solution and its difference from what is being offered by competitors.
Always have your business card ready
If possible you should bring a paper copy of your pitch that you can give to your target so that they can review it after your pitch. But since you would not have those copies with you at all times, you can settle with always having your business card with you at all times. You have to always, I mean ALWAYS, give a copy of your business card to the target before or after the elevator pitch. This way, the target has a quick way to get back to you if he or she finds your pitch interesting.