Within the Instagram (IG) framework, Instagram Stories is a feature where users can capture and share photos or video content in a slideshow format. Using the usual features of the popular social media app, the stories can be updated.
Instagram Stories are a creative and fun way to share anecdotes from the everyday life of your business. You were using only your creativity as a tool to create attractive and entertaining videos that can be very successful in terms of audience participation.
According to Instagram, a third of the most-viewed stories on its social network are from brands. Advertisers see the potential of the story format. That’s why Instagram is finally allowing businesses that use their shopping tags on Instagram to also include those tags in their stories.
Storytelling on Instagram Stories
With Instagram Stories, the opportunities to tell stories to multiply and your brand can take advantage of this feature in a thousand different ways. The photo and video collections are transversal, flexible. They can be adapted to other strategies.
The simplest example you can put into practice: telling an event, maybe behind the scenes. Think of a presentation, an event like the Web Marketing Festival that took place recently. YouTube and Facebook describe and publish content that the user can see and review, while Instagram explains what happens after the interventions.
Or you can introduce a new product or service in your story, and you can use a combination of images and videos to create collages. Some content that leaves information across the timeline.
Some Facts about the impact of Instagram Stories
As we mentioned before, Instagram stories are used by many brands to offer a preview of new products, services or events. And the result has been surprising. This is due to the impact of Instagram Stories on the audience. Let’s see below some data collected by 99firms.com that demonstrates the benefits of using Instagram Stories for brands:
Businesses have driven engagement by nearly 20% by hosting an employee or influencer on their Instagram story for a few days.
- 15% – 25% of Instagram Stories viewers swipe up to follow a link and engage directly with a brand website.
- 24% of businesses rate engagement stories as a measure of success.
- 88% of companies say they want to increase the publication of Instagram Stories.
- 30% of the business plan is to create Instagram Stories Ads
On the other hand, TechCrunch says that one in five Instagram Stories shared by a brand receives a direct response, giving brands a direct line to connect with their audience and learn more about them.
FUNCTIONS OF INSTAGRAM STORIES: WHAT CAN BE DONE
Throughout the text, we have seen many things you can do with Instagram stories, thanks to the product’s functions. Let’s see some:
When you open your Instagram stories camera, you will see a large record button and a small text directly below it. If you slide the reader to the left, you will find the following information: these are their video styles! This is what each technique does:
Regular: This style allows you to take a standard video or image.
Boomerang: With this style, you can take a burst of photos and then repeat it over and over again to create a moving image.
To take a boomerang, tap the record button once and wait! Several photos will be taken very quickly to create your boomerang. If you want to make the best boomerangs, use a small but deliberate movement while recording, for example, winking at you, sticking out your tongue, or jumping. These are an attractive alternative to video or photo!
Superzoom: This style allows you to choose a focus point and enlarge it with accompanying music to create a humorous or dramatic effect. How to use Superzoom?
– Tap the little music icon that appears above the record button and choose a style.
-Tap the point in the video where you want Superzoom to focus (it will be marked with a white rectangle)
Rewind: This style will play your video in reverse.
Hands-free: This style allows you to record a video without holding your finger on the record button. It is a perfect function for doing makeup tutorials, demonstration exercises, teaching sign language, etc.
Stop-Motion: This style allows a small animation to be applied to your images by playing a series of images quickly to make a video.
Take a picture to create a stop-motion sequence, then shift the camera or object, then take a new picture. Continue this process until you finish the clip, finally tap your video and watch it come to life.