To buy a product through Instagram Shopping, you first have to view a photo with a product tagged to buy. Then you click on the Touch button products to look at the product you wish to purchase. When you click on this button, a label with the product’s name and its price will appear in the image. If you are convinced and want to buy it, click on the price tag to go to the next screen of the process.
You will go to a specific page within Instagram itself, where you will see the photograph of the product from the store’s catalogue, the name of the product, its price and a description. To continue with the purchase, click on the blue Buy button that will have appeared below the photo.
When you press the Buy button, Instagram will take you to the store’s website in its internal browser, specifically to the store that published the photo. You can complete the purchase, although the process will already depend on each of the websites.