If Google is the king of search engines, then Facebook is the king of social media. With millions of users worldwide, it gives your business unprecedented access to a lot of potential customers. If you really want to maximize Facebook for your business, the best way is to take the paid route.
However, even if you do not want to do that, there are still some ways that you can increase exposure for your business through Facebook.
Here are some tips:
The best way to get traffic from Facebook is to be active on Facebook. Posting everyday would help but that is not enough. It will help if you can build a relationship with your fans by answering on the comments section. Daily posts don’t even have to be about your business all the time, you can post amusing memes, helpful tips, and inspiring quotes that people can comment on, share, or like. The point is that it is called social media for a reason. You have to be social
Do not focus on your page alone
As said, you have to be social in social media and it is not all about you. You can also stay active by liking and commenting on posts from other pages. You can share posts from other pages as well. This way, you are also creating a relationship with other people on the page. By sharing other people’s posts like blogs and other links, you are showing your appreciation for their work. And social media is also about reciprocating. When you do post something on Facebook, expect a lot of these people to share your posts as well.
Customize your Facebook page
Dress up your Facebook profile by providing the right information that you think your target audience would like to know. You should also choose the right Facebook profile photo (the smaller one) and cover photo (the big one). Make sure that it is appropriate and that it represents who your company is currently. Update your profile picture and cover picture from time to time as well. Make sure that your information on the page is always accurate as well.
Join related groups
A broader scale of the second tip, joining groups that are in the same niche as your business can really expand your reach in Facebook. Aside from interactions with other businesses, you are also exposing your business to their followers as well.
As an entrepreneur, there is a lot of pressure to succeed. Sometimes it can get overwhelming especially when you think about the scope of what you need to achieve to reach success. It sometimes feel like the goal is too far.
My tip is to look forward to the future while taking it a day at a time. While that kind of sounds contradictory, it really does not. What you can do really is to manage your day-to-day activities based on what you want to achieve in the future. This way, you are not overwhelmed by the scope of what you want to achieve but is still moving towards it day-to-day.
Here are 7 activities you can do every Day for your business
Review your big goals
As said, you should look forward to the future. But be specific about it. What is your target profit each for the year? Would you like to expand your business and open in other locations in, say, 5 years? You have to be clear on where your company is headed to because a lot of the other activities you do will be based on that.
Divide to small goals
Once you know your big goals, you should divide that to smaller and more manageable goals. Rather than focusing on your ultimate goal, now you have to come up with action steps that you and your company should take towards your big goals. These are actions with a far more immediate effect to your short term goals but are still working towards your big goals.
Review your past actions
You have taken actionable steps to achieve your big goals, but did those steps actually take you closer to your ultimate goal or do you feel that you are off the course. If you feel that your actions did not really move the needle or if it is not taking you closer to what you want to achieve, then maybe you need to make changes especially on your small goals and your actionable steps
Review your systems and processes
The way you conduct your business has a big effect on how soon you can achieve your big goals. The more efficient your business systems and processes are, the more you can achieve. For me, I always look at ways to automate certain business processes without sacrificing too many resources. My take is that automation not only makes your operations easier, it also reduces the possibilities of human errors.
Networking is not always about getting dressed up for an event while exchanging business cards with other business people. Just make it part of your life. When you meet other people, find opportunities to introduce your company. You never know who you will meet next. It might be a possible client or a potential business partner.
Learn one new thing
The Internet is rife with information and you can learn something new everyday that can help your business. Watch podcasts, read online resources, join forums, or simply talk to other business owners.
Plan for tomorrow
Write down the things that you want to be able to accomplish the next day. By doing this, you are not only setting goals for your self the next day, but you are also de-cluttering your mind of needless worries. By knowing what you need to do the next day, you can sleep more peacefully tonight.
In today’s business world, not having a website can be considered as business suicide. You just can’t expect to stay competitive with other companies if you do not have your own website. With more than 80 percent of the population having access to the Internet, a company is more valuable than ever.
But having a website is just the beginning. Having one will not ensure success because the competition is very fierce. What you want is to be able to drive traffic to your website and get them to stay there until they do what you want them to do, which is either to buy or sign up for something.
Whatever your goal is in creating a website, here are the elements that need to be present for it to be successful.
Your website needs to show the visitor what is being offered. Is it information? Is it a product or service? Whatever it is, your website needs to be able to properly communicate to the visitor what it is. If the content of your website are just a bunch of words that do not make any sense to the visitor, he or she will just leave the page altogether. Remember that it just takes an average of 8 seconds for you to either get the visitor’s attention or lose it. Make sure that your content is set to the former.
Links to Social Media
Everything today is driven to social media. That is why you have to have content that is highly shareable. However, having good content is just one element. You have to make it easier for customers to share that content. That is why it is important for your pages to feature social media buttons that will make it easier for customers to like and share your content.
Make sure that your website is easy to navigate. You want to be able to organize your pages so that it would be easy for a visitor to get the information he or she needs. Make sure that your anchor texts and internal linking system are working to a tee.
Call To Action’s
Base your Call to Action buttons on the goal that your webpage wants to achieve. If they want to buy, create a button that will not only entice visitors to buy but to also be able to do it easily. A simple “Buy Now” button that automatically directs the customer to the shopping cart should do the trick.
There should always be an easy way to get the contact info of your company. This gives your company an air of credibility and should assure visitors that if something went wrong, they know where to find your company.
Internet users love videos and it is easier to digest than long and winding text. Feature a video that is useful to your customers like demo videos.
Original Hero Images
If you are going to use images, use original images and don’t depend on stock Internet photos. If possible, use your own images. Do not forget to add alt text on those images that feature the target keywords of that page.
This is a trust indicator. This shows visitors that their fellow consumers are satisfied with your product or service.
Showcase Awards & Certifications
Another trust indicator, this one shows that credible award-giving bodies have recognized your company as one of the best in the industry.