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RMAE - Rocky Mountain Association of Entrepreneurs

RMAE - Rocky Mountain Association of Entrepreneurs

The mission of RMAE is to improve the business climate and quality of life for small businesses and entrepreneurs. It provides valuable services to business and civic leaders who represent the backbone of our business community.

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Surrounding Yourself With the Right People

Friday, 19 February 2021 by RMAE

Surrounding Yourself With the Right People

By Stephen Nicholson

When it comes to deciding the company you keep, I always think of the quote “you are the 5 people you surround yourself with”. It’s not completely accurate, but the takeaway is very important. The people you spend the most time with are, to some extent, the ones that determine your reality because they are the group you have the most interactions with. If your values don’t often align, prepare yourself for a lot of difficult conversations. This is not necessarily a bad thing, conversations pave opportunities for learning and growth. The difficulty comes in the lack of support needed to push forward. If we don’t have the right people around us as entrepreneurs, it becomes a continuous struggle to take action on our ideas and believe in ourselves.

I was having a conversation with a board member the other day and he had this idea he wanted to share. I could see exactly where he was going with it and I expressed my excitement. We started bouncing ideas back and forth off of each other and by the end it was a plan with a meeting set in the calendar. If he had been talking with someone that couldn’t see his vision or didn’t care about it, nothing would have come out of their conversation. There is no substitute for the impact of having like-minded people around you that can help your ideas transform into tangible goals that become your reality. Pay attention to the company you keep and make sure you are creating opportunities to interact with people that inspire you. It could be the difference between creating change and missing out on something amazing.

Upcoming Events

Member Spotlight: April Denmon w/ Denmon Realty

April’s reputation precedes her. Earning the Wellington and Wilma Webb Leadership and Legacy award in 2017, the Denver Metro Realtors Excellence award and the National Honor award from Community Investment Network in 2019 all show that April is committed to excellence. Her involvement on the board of Environmental Learning for Kids (ELK), C.H.I.C., Girls Inc., Make A Chess Move (MACM), along with many other organizations demonstrates her passion for making an impact on her community. The thing that can’t be seen by looking at her accomplishments is her authenticity and her integrity. She genuinely cares about the people she interacts with. Catch a rewind of her live event, A Chat With April Denmon.

“You have to surround yourself with really good, positive people.”

— April Denmon

Do You Have Business Questions?

Email us your business questions to questions@rmae.co and we’ll have experts answer them for you.

April Denmon
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2021 Best SEO Strategies

Tuesday, 16 February 2021 by RMAE
SEO strategies

The most selling method which will facilitate online retailers to build a profitable web business is computer program improvement (SEO), the technique of craft your website to the algorithms that search engines use to rank websites supported “signals” that the location emits. However, computer program algorithms still modification with time because the internet evolves, thus online retailers have to be compelled to evolve with the engines. We tend to make certain we tend to keep up-to-date with best practices, to say, the simplest attainable rankings for relevant keywords.

If you would like your web site to rank well in 2021, here square measure vi parts of SEO that online retailers ought to comprehend once optimizing their e-commerce web site to rank well in prime search engines:

Keywords: Keyword analysis is that the initiative to a fortunate SEO strategy. Those fortunate with SEO perceive what folks square measure sorting out once discovering their business in an exceeding computer program. These square measure the keywords they use to drive targeted traffic to their merchandise. Begin group action potential keywords, and see the competition appearance by victimization Google AdWords Keyword Tool, however. If you notice that some keywords square measure too competitive in your niche, associate with long-tail keywords (between 2 and 5 words), which can be easier for you to rank. The longer the keyword, the less competition you may have for that phrase within the engines.

Meta tags: Meta tags still play an essential role in SEO. If you kind any keyword into a look engine, you’ll see that keyword is mirrored within the title for that page. Google appearance at your page title as a symbol of connexion for that keyword. Constant holds for the outline of that page. (Don’t worry concerning the keyword title tag — Google has publically same that it does not listen there to tag, since it’s been abused by webmasters and every one those making an attempt to rank sure keywords.)

Content: It’s true; content is king. Search engines have declared that making quality content is that the best thanks to not solely rank for keywords, however additionally produce positive user experiences. It’ll also go an extended manner with ensuring you’re educating your shopper. Associate in Nursingd, being an authority in your niche can boost sales.

Backlinks: If the content is king, then backlinks square measure queen. Remember, it does not concern that the website has the foremost links. However, UN Agency has the foremost quality links inform back to their website. Build backlinks by submitting monthly or bi-monthly press releases on any exciting company and contacting standard blogs in your niche to examine; however, you’ll be able to work along to urge a backlink from their website. Produce the simplest attainable product website you’ll be able to, thus folks talking concerning the merchandise you sell can link back. Strive to make graphics or interesting content that will influence bloggers and news websites to link that content.

BacklinkskeywordsMeta tags
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Tax Questions Answered 2021

Tuesday, 09 February 2021 by RMAE
Tax questions answered

https://fb.watch/3yrkkPRFA1/

https://fb.watch/3yrkkPRFA1/
https://fb.watch/3yrkkPRFA1/
Laarsen & AssociatesTax Questions
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DHA 2021 Contracting Open House

Saturday, 30 January 2021 by RMAE
Business Opportunity

THE OPPORTUNITY

DHA 2021 Contracting Open House

We are planning our 2021 Contracting Open House and hope that you’ll attend. More details will follow with a save the date notice. In addition, the 2021 Procurement Plan will be provided to each Open House participant. Below are several DHA solicitations that are available during the First and Second Quarters. In order to be listed in the DHA vendor database and/or to receive notice of when solicitations are available, please register on the DHA eProcurement website at www.denverhousing.org/procurement

1st Quarter

  • Household and Hygiene Supplies for COVID Relief Supply  Kits
  • Client Database
  • Event Management Software
  • Laundry Services
  • On–Call General Contracting Services
  • On–Call Roofing
  • Collections
  • Lawn Services: Syracuse/Goldsmith
  • Lawn Services: Dispersed South
  • Lawn Services: South Lowell
  • On–Call Asphalt Services
  • Uniforms
  • HVAC
  • Property Management Services
  • Tenant Employment Verification

2nd Quarter

  • 2021 Senior Ball Venue and Catering
  • General Legal Services – Employment and Labor Law
  • General Legal Services – Eminent  Domain, Environmental, Real Estate Law
  • Temporary Employment Services – General Laborers and Administrative
  • HQS Inspections
  • HCV Participant Portal
  • Wall of Fame Venue and Catering
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PROPOSED DBE OVERALL CONCESSION GOALS

Wednesday, 20 January 2021 by RMAE
Denver International Airport

The Opportunity was created by DEN Commerce Hub of Business Name: Denver International Airport

THE OPPORTUNITY

PROPOSED DBE OVERALL CONCESSION GOALS
Federal Fiscal Years 2021 – 2023
Denver International Airport
Denver International Airport (“DEN”) sets overall goals for the participation of Airport Concession Disadvantaged Business Enterprises (ACDBEs) in the Airport’s concession operations every three years. The proposed goals for Federal Fiscal Years 2021 – 2023 (October 1, 2020 – September 30, 2023) have been set as follows:
  • Non-Car Rental ACDBE Goals for In-Terminal Concessions – 29.4%
  • Non-Car Rental ACDBE Goals for All Concessions (including concessions outside of the terminal but on airport property) – 27.6%
  • Car Rental ACDBE Purchasing Goals – 1.7%
Goals for non-car rental concessions were set utilizing a methodology that continued the goals on existing contracts with termination dates after the end of the three-year goal period and set new goals based on availability of ACDBE firms for anticipated concession revenues to be generated by new concessions or those with termination dates that occur during the three-year goal period.  The car rental overall goal was set based on the purchase of goods and services using ACDBE availability for 32 trades.
The Airport solicits and values the input of all stakeholders. We will be conducting a virtual public stakeholder meeting via Microsoft Teams on January 26, 2021 from 10:30-11:30 a.m. (MST) Register for the meeting today.
During this meeting, Cindy Olivares and the DEN Commerce Hub team will provide detailed data on their proposed goals, calculations, and the formulas that were used to determine the triennial goals.  DEN will provide a detailed overview of our findings and members of the public can provide oral comments at the meeting. DEN invites all interested parties to attend the meeting.
Thank you in advance for your anticipated interest and input.
Sincerely,
DEN Commerce Hub
Flydenver.com
ACDBEAirport ConcessionDenver International AirportDisadvantaged Business Enterprises (ACDBEs)
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February Book Pick: The Wealth Choice by Dennis Kimbro

Monday, 18 January 2021 by RMAE

In recognition of Black History Month, the topic of discussion for our February book club is The Wealth Choice: Success Secrets of Black Millionaires. Author Dennis Kimbro describes the lessons he has learned through interviewing black millionaires, including Les Brown, Spike Lee, and Tyler Perry. Kimbro received his doctorate from Northwestern University where he studied wealth and poverty among underdeveloped countries and he is well known among black authors for the insightfulness in his writings. Join live or view our Zoom meeting to see how all of our different perspectives contribute to a wonderful discussion.

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January Book Club Pick – The Communication Book

Monday, 04 January 2021 by RMAE

The internationally bestselling duo Mikael Krogerus and Roman Tschäppeler have tested the 44 most important communication theories – from Aristotle’s thoughts on presenting through Proust on asking questions to the Harvard Negotiation Project – for their practicality in daily business life. In The Communication Book they distil them into a single volume that in their winning way turns seemingly difficult ideas into clear and entertaining diagrams.

From running better meetings and improving the conversations in your head to brushing up on your listening skills and small talk, the pair masterfully fuses theoretical knowledge and business advice with humour and practicality. They show that we can improve not only what we communicate, but how we do so.

Whether you’re a CEO or starting out – or want to improve your relationships at home – this smartly-illustrated and compact guide will improve your communication skills and help you form more meaningful connections at work, while smiling too.

Mikael KrogerusRoman Tschäppeler
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How to Create an Effective Company Logo

Friday, 08 May 2020 by RMAE
How to make logos

Creating an effective company logo is far more difficult than one would think. It is not as simple as making a good drawing of a symbol then calling it a logo. There is a lot of things that comes into play before you come up with a memorable logo like McDonalds “M” or Nike’s “Check” logo.

The problem is that creating a logo can be very subjective. What looks good to one person might not be to another. The key is to know that you can’t please everybody and you just have to come up with the most effective logo and that no logo you will come up with will ever be perfect.

To arrive at that effective company logo your company needs, here are some tips that you can follow:

Use a professional

Attempting to create a logo on your own may lead to more harm than good. And for what? To save a few dollars? Getting a professional designer may require some spending but what you are paying for is the training and expertise of that person. A professional can explain to you things like design flaws, effective color schemes, the right font, and other stuff that an untrained person may not be looking at. It is an investment but if it at least veers you away from a possibly offensive logo, then it has been worth it.

Know your Brand and your Demographics

Before you come up with a logo, you have to consider your own brand first. What are your company’s goals? What are the values you want associated with your brand? After that, you have to also consider your market. Who are the people you want buying your product or service? Your logo should represent who you are as a brand and should appeal to your current and potential customers.

Go for timeless instead of trendy

Following current trends may be the easy way but its effectiveness might be limited until the trend lasts. Go for a logo that you think is timeless and will never go out of style. If you achieve this, it will save you more money down the road because you would not have to go through a drastic rebranding campaign just to create another logo in the future.

Test it

Before taking your company logo live conduct a series of tests first to get some initial feedback and reviews. This will give you an idea if you need to make improvements or changes, create a completely new logo, or start launching your current logo.

Your logo is usually the first contact of customers to your brand. Make sure that your logo will make a good impression.

Effective Company LogoLogo Design
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How To Analyze Your Competitors

Friday, 08 May 2020 by RMAE
competitor-analysis

“If you know your enemies and know yourself, you will not be imperiled in a hundred battles… if you do not know your enemies nor yourself, you will be imperiled in every single battle.” Probably one of the most popular quotes of Sun Tzu from the Art of War, it is not only applicable in grand epic battles but in business completion as well. After all, the best way to beat an enemy is not only to know their weaknesses but also their strengths.

But how do you study your business competitors? Here are some tips:

Identify your competitor

This sounds simple enough but it is actually much more complicated than that. Take cable companies like Comcast and Verizon, they are essentially supposed to be competitors but if you look at it more closely it is more like each one have a monopoly of services on a specific territory that rarely infringe on one another. They are not really competing for the same market.

So when you consider it you have to identify the businesses that are competing with your for the same market for the same product or service. These will be your direct competitors. It does not end there, however. You also have to consider your indirect competitors. These are businesses who do not have the same product or service but can be considered as alternatives to your own, An example would be hosted PBX solutions vs. 4-line telephone systems. They are not really the same but the latter could be seen as a cheaper alternative to the former.

Identify their strategies

Once you have determined your competitors, you can now examine the strategies they employ to get an advantage over you and your common competitors. Do they advertise a lot? Do they have a strong branding campaign? Do they have a strong web and social media presence? Do they rank high in major search engines like Google, Yahoo, and Bing? What other media do they use to market their product or service?

Know their strengths and weakness

Once you know their strategies, you can also study its effectiveness. Is their advertising yielding better brand recognition or is it bringing adverse effect to their brand? Do they rank high in major search engines like Google, Yahoo, and Bing or are they languishing on the rankings for important keywords?

Look for opportunities

Once you know their weakness, you can also review your own performance on these categories. Are you doing so much better or are you just slightly ahead? Once you know their strengths, on the other hand, you can now formulate a plan to counter their strengths or even adapt those strengths into your own business.

Analyze Your Competitors
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How to create an effective elevator pitch

Friday, 08 May 2020 by RMAE
effective-elevator-pitch

Just think about it, you never know who you will meet in an elevator. It might be your next big client or your next big investor. You don’t want to be caught stammering in front of the person who can make or break your business. That is why you should have a solid elevator pitch prepared that you can present in a pinch.

Problem:

The problem is that unless you get invited to join the person you are pitching to, your elevator pitch would be limited to the time that you are, well, in the elevator. Once the door opens and your target person steps out, you should have already been able to deliver the gist of your pitch by then.

But because of the surprise and the suddenness of the situation, few are actually equipped to take advantage of the situation. That is why you should have a solid elevator pitch prepared that you can present in a pinch.

Solution:

Always have a prepared elevator pitch when you step out of your home or office. To help you come up with an effective elevator pitch, here are some tips:

Make it short and simple

As said above, you have a very limited time to give your pitch so you probably have about a minute or 2 inutes max to present your case. You do not want to be wasting those precious time prepping your pitch. You want to go direct to the point with the simplest words to explain your case. Do not use heavy words and jargons. Instead of impressing the target, you might just end up trying to explain certain terms that you used which he or she did not understand.

Present a problem and a unique solution

Aside from a brief overview of your company, your pitch should include a problem that is relatable to the target. Given that problem, you can present your product or service as the solution to that problem. Explain the benefits of your solution and its difference from what is being offered by competitors.

Always have your business card ready

If possible you should bring a paper copy of your pitch that you can give to your target so that they can review it after your pitch. But since you would not have those copies with you at all times, you can settle with always having your business card with you at all times. You have to always, I mean ALWAYS, give a copy of your business card to the target before or after the elevator pitch. This way, the target has a quick way to get back to you if he or she finds your pitch interesting.

 

elevator pitch
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